Mobile Persuasion Design by Aaron Marcus

Author:Aaron Marcus
Language: eng
Format: epub
Publisher: Springer London, London

Fig. 6.7Information needs during traveling (Figueira et al. 2012)

When it comes to information research, Google, TripAdvisor, Expedia, and blogs appear to be the most popular and most used sources, as shown in Fig. 6.10 (Fig. 6.8).

Fig. 6.8Sources for information research (Figueira et al. 2012)

Concerning respondents’ mobile usage behavior, Figures 6.11 and 6.12 indicate that an overwhelming majority already have a smartphone, most of them an iPhone (Figs. 6.9 and 6.10).

Fig. 6.9Smartphone distribution among respondents (Figueira et al. 2012)

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